Mike Myers has been a leader in the healthcare and pharmaceutical industry for over 2 decades. He is well versed in all areas of professional and consumer healthcare marketing and advertising-from strategic planning, market research and branding to digital/social media and DTC advertising. Mike is the Managing Director and Founder of Cross and Wild, an independent consultancy with expertise in senior level strategy focused on marketing communications and corporate/brand strategy. He is also one of the founding partners of CrowdPharm, a new world advertising and marketing solution with over 1,000 staff members that engage on an as needed basis to meet the needs of healthcare clients and their brands.
Previously, Mike was the President and a founder of Palio Communications, later renamed Palio+Ignite. During Mike’s tenure, the firm grew from a handful of card tables above an Eddie Bauer to a $40MM+ global agency recognized as an innovative leader in the advertising community. Mike moved to Palio from Lowe McAdams Healthcare in New York City where he was a Senior Vice President responsible for new business development and management within the company's direct marketing and DTC group. Additional experience includes positions at a number of companies including NCI Advertising that is now part of Publicis, PCS Health Systems, Walsh America/Pharmaceutical Marketing Services, and Eli Lilly and Company.
Mike is a frequent resource to regional and national media on topics ranging from building agency/client relationships, healthcare marketing, emerging/social media, talent management, business culture, and DTC advertising. He has also been a guest lecturer at several colleges and universities and served as an adjunct professor in the MBA program at the City University of New York-Baruch Campus.
Mike currently sits on the Coalition for Healthcare Communication’s Board of Directors, and the University of Arizona Foundation’s National Leadership Council. He holds an MBA from the University of Southern California and a BSBA degree from the University of Arizona.